A Bit About Me

I was drawn to graphic design through of my sense of organization. I love sorting chaos into order. Taking a clunky layout, cleaning it up, and creating visual interest. I've always been drawn to interesting fonts, clever packaging, and pleasing color palettes. Due to this, my preferred aesthetic is clean and minimal: I excavate visual clutter to let function shine, champion visual hierarchy, curate fonts carefully, and leverage whitespace thoughtfully.

I spent the first 10 years of my design career at an agency in Austin, Texas. In my role as senior designer I gained valuable experience designing branding and marketing materials for companies varying from mom & pops to startups to global franchises in a variety of industries including food & beverage, healthcare, finance, and more. I made the transition to freelance in 2019 and have been fortunate enough to have earned the trust of amazing clients that continue to work with me (thank you!). 

My expertise lies in print design—from logos and brochures to packaging, signage, and invitations. ​I love building brands from the ground up, but can also seamlessly integrated into established ones—either matching or elevating my client's visual identity, depending on their needs. My strong organizational skills, meticulous attention to detail, efficiency, and timely, clear communication add reliability and trust along with every deliverable. 

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My move into freelance was prompted by 2 things: my desire to start a family and to indulge my other passion–travel. After stepping away from agency life, my husband and I spent five transformative months traversing Europe and Thailand. Upon our return, we began our second big adventure: becoming parents to our beautiful son! Moving into freelance has given me the freedom to work from anywhere, and the ability to share precious time and cultural experiences with our son. We now spend our summers living and working in Vancouver, BC. 

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In my free time I enjoy fine dining in Austin's creative culinary scene, hiking Vancouver's gorgeous trails, sci‑fi books & films, board games with family, and crafting mezcal cocktails! Whether I’m distilling complex ideas into crisp visuals or mapping out our next travel journey, I’m all about simplicity, intention, and thoughtful design.